BRANDING IN CHINA

 

One of the easiest ways to market your product in China is by establishing agreements with wholesalers. To do this, you need to understand one of the most common concepts in the Chinese business world, "guanxi".
Guanxi means "network" and represents the fundamental idea of building relationships and connections. In other words, when you enter the Chinese market, your initial reception depends on your visibility and recognition within the business network. Building strong guanxi can be the key to your success in China, as it helps you establish trust, credibility, and valuable business connections.

Earning Customer Trust in China

In China, consumer habits tend to lean toward what is popular and trending, which means that if your product is not prominently featured on Chinese state television, at trade fairs, or actively promoted on social media, it may take a considerable amount of time to introduce your product to the Chinese market.

 

How Do I Market My Products in China?

Chinese consumers are highly influenced by what they see in the media and on social platforms. Therefore, investing in effective marketing, public relations, and social media campaigns can be crucial to gaining visibility and acceptance among Chinese consumers. Building a robust online presence and engaging with the latest trends can significantly expedite the process of introducing your product to the Chinese audience.

 

Which Province or Region is More Suitable for My Company?

With its diverse demographic structure, China offers opportunities for every cultural variety to some extent. What requires attention here is determining which province or city and to whom you will market your product. In other words, choosing the target audience also involves selecting the destination.

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SETTING UP A COMPANY IN CHINA

We can assist you in establishing a sole proprietorship, limited liability company, joint-stock company, or partnership in the international hub of Shanghai or other free and private zones in China.

PRODUCT RESEARCH & SOURCING

After gathering information on the order details provided by you, we conduct research and present it in a comprehensive report, covering every fine detail.

TRANSLATION SERVICES

We provide simultaneous and general translation services for your visits and correspondence, ensuring effective communication during your interactions and written communication.

EXPO & EXHIBITION SERVICES

We provide information about the trade fairs in China related to your field and assist you in attending these expos and trade shows, offering support and guidance as needed.

LOGISTICS

We find the solution that will deliver your product to you in the fastest, most cost-effective, and secure manner.

PRODUCTION CONTROL

We report every detail of the facility that manufactures according to your criteria, ensuring thorough production control.

BRANDING IN CHINA

We conduct feasibility studies, including SWOT analysis, to market and establish your product as a brand in China.

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